Hey, we are byCreators

Katrina leads the creative direction of byCreators and sets the strategy behind every campaign. As a Content Creator and Social Media Strategist, Katrina has spent years creating content for brands, developing digital strategies and managing communities for international companies and organisations.

That experience reaches well beyond social media: work with brands, agencies and foundations, communication initiatives for organisations such as the United Porphyrias Association, and the founding of Against The Odds, a project dedicated to helping NGOs and foundations tell stories capable of creating real impact.

At byCreators that becomes a mix of creativity, strategy and platform know-how, used to help brands create authentic UGC content that connects with real people and delivers measurable results.

With more than ten years of experience in marketing and social media, Valeria leads the digital strategy of byCreators, turning each brand's objectives into content campaigns able to reach the right audience by combining creativity, analysis and a strategic view of social media.

Before co-founding byCreators came a career built in leading agencies, alongside work with international companies, startups and impact projects, specialising in content strategy, influencer marketing and organic growth.

At byCreators, Valeria oversees the strategy of every campaign and makes sure each project keeps its balance between creativity, business objectives and measurable results.

Giovanni leads growth and business development at byCreators. Specialised in digital marketing, SEO and customer acquisition, Giovanni combines a strategic outlook with a strong entrepreneurial mindset to turn ideas into scalable digital projects.

That path has run through leadership roles at startups and technology companies. As well as co-founding byCreators, Giovanni founded ZERO1 MEDIA, a studio specialised in creating and developing digital businesses, and uses it to push new projects forward, turning ideas into sustainable businesses from first concept through to growth.

At byCreators, Giovanni sets the business vision, the agency's positioning and the strategies that connect brands with the right content and the right creators to obtain real results.

Angelo leads the technology vision of byCreators. As Software Engineering Manager, Angelo combines experience in software engineering, systems architecture and artificial intelligence to build digital products that are scalable and ready to grow.

That career has included leading engineering teams at international technology companies and contributing to platforms used by thousands of people. Before that came a research post at IRB Barcelona and a bioinformatics education at the University of Cambridge, developing computational methods applied to biomedical research and contributing to published research in Nature Communications.

At byCreators, Angelo drives the platform's technical development, streamlining processes and bringing in automation and artificial intelligence to improve the experience for brands and creators.

Behind every campaign there is a community of creators with different profiles and styles. We do not work from an endless catalogue: we review their work before recommending anyone.

They specialise in UGC content for TikTok, Instagram and Meta Ads, spread across Europe and beyond, so every campaign finds the local or international voice it needs.

They are not on the payroll, but they are on the team: they are the ones who step in front of the camera. Because a great campaign does not start with an algorithm, it starts by choosing the right person.