Blog

Everything about the world of UGC

How to get organic UGC: 8 strategies

Wondering how to get UGC organically by tapping into the power of your community? Discover the best strategies to get unique content created by users, without paying directly for its production.

How to become a UGC creator: 12 practical tips to get started

How do you become a UGC creator? The steps to get started, build your portfolio and land your first paid collaborations with brands.

How to build a UGC portfolio (in 10 steps)

Want to work with brands but don't know where to start? Learn how to build a UGC portfolio step by step, from choosing your best videos to presenting yourself professionally.

UGC: what it is, why it matters and how to use it in your content strategy

What is UGC? Definition, meaning, formats, examples and practical advice on user generated content. Read the complete guide.

UGC videos for ads: how to use user-generated content in your paid campaigns

How can you make the most of UGC videos in paid ad campaigns? Discover everything you need to know to use this format on Instagram, Facebook, TikTok and many other platforms.

UGC Creator equipment: everything you need to create content

The right tools are essential for creating valuable content: discover all the UGC Creator equipment you shouldn't be without.

How much does a UGC Creator earn? Prices and rates

A UGC Creator's rates depend on their experience, the type of content, the work each piece involves and the usage rights the brand asks for. In this guide you'll find indicative prices for UGC videos and extras, plus the factors to consider when working out how much to charge.