Join our team of UGC Creators!

byCreators is the agency and Huuk is the platform where the creator community lives: two different things that work together. For you there is a single step, signing up on Huuk, and from there work arrives through two routes. On one hand, brands find you on the platform and write to you directly to propose a collaboration, with no middlemen: you agree the price and the terms between you. On the other, when a brand commissions a campaign from byCreators we select the profiles inside Huuk and we contact you with the brief if you are a fit. There is nothing else to sign up for and no need to write to us separately: with a complete profile you are standing at both doors.

An influencer works with their audience: they publish on their own profile and the brand pays to reach their followers. A UGC Creator works with the content: they film videos for the brand and hand over the material, which the brand publishes on its own channels or uses as creative in its paid campaigns. The practical difference is big. As a UGC Creator you do not depend on your community or your reach, but on your ability to show a product in a natural, believable way. That is why you can start without a large audience, and why many brands hire several creators at once to test different angles on the same message.

You do not need training or professional gear: you start by filming. The usual path is to create two or three videos of products you already use — a review, an unboxing, a demo — and gather them into a UGC portfolio that shows how you speak to camera and what quality you deliver. That is already enough to approach brands. In our case the step is to create a free account on Huuk and build your profile: the videos you upload are your calling card, and from there brands find you and write to you. The more complete the profile is (languages, sectors, rates), the more campaigns will match you.

No, and this is the misunderstanding that holds beginners back the most. What a brand hires is not your reach, it is the videos: the brand publishes them, on its own profiles or in its ads, so your follower count never enters the equation. What they do look at is whether the image looks good, whether the sound is clear, whether you speak naturally and whether you fit their product. On Huuk your profile is judged by the content you have uploaded, not by your statistics. There are creators with small communities who work steadily simply because they deliver well and hit their deadlines.

There is no single rate, and it is worth being sceptical of anyone who quotes a fixed figure. The price depends on the number of videos, their length, whether you deliver edited or raw material, whether there is a voiceover and, above all, on the usage rights: a video for social media is not the same as one the brand will run in paid campaigns for months. On Huuk you set your own rates and negotiate every proposal directly with the brand. One practical tip: start from a price per pack of videos rather than per single piece, and raise it as you build up work and references.

With a portfolio, however small: nobody hires blind. Film two or three videos of products you have at home, paying attention to light and sound, and use them as a sample of what you can do. Then make yourself visible where brands are looking. Signing up on Huuk is the direct route: you create the profile, upload those videos and start receiving proposals from brands looking for your kind of content, without cold-messaging anyone. The first jobs tend to be small, and that is fine: what matters is delivering them on time and at good quality, because repeat collaborations almost always come from the same satisfied client.

No. Creating the account, building your profile, uploading your videos and receiving proposals from brands is free, and there are no upfront fees for starting to work. Huuk is the platform where brands look for verified UGC Creators and contact them directly, so for you it works both as a shop window and as a channel for finding work. You agree the price of each collaboration with the brand inside the platform, with nobody standing in the middle of the negotiation. It is also the way into the campaigns we run at byCreators, because that is where we select the profiles.

When a brand commissions a campaign we prepare the brief with them — product, type of video, tone and deadlines — and then we look for the profiles that fit. We make that selection on Huuk, so being registered is the requirement for getting in. If your profile matches what the brief asks for, we contact you with the specific proposal: what needs filming, when and on what terms. You decide whether to accept. From there our team supports the production, reviews the material and handles the final delivery to the brand, so that you can concentrate on filming.

Our main languages are English, Spanish and Italian, the languages of most of the campaigns we run, for brands selling across Europe and beyond. That said, Huuk has creators in many more languages and we get requests for specific markets. List every language you can film in fluently on your profile, not just your mother tongue: it is one of the filters brands use most and it noticeably widens the number of campaigns you can go for. Producing the same campaign in several languages is a frequent request.

Less than you imagine: a phone with a decent camera and good light, ideally natural. UGC content works precisely because it does not look like an ad, so professional gear is not only unnecessary, sometimes it works against you. What you do need is clean sound, so film somewhere quiet, ease in front of the camera and the ability to show a product without sounding like a memorised script. And something valued just as highly as quality: meeting deadlines. Brands work to launch dates, and punctuality is what gets a creator booked campaign after campaign.

Many more than you would think, and from very different sectors: beauty and personal care, fashion, technology, travel, home, education and digital services. UGC content is used both by projects that have just launched their first product and by companies with an international presence, and we have produced for both. The reason is usually the same: they need videos that do not look like advertising and that they can refresh often for their channels and their paid campaigns. That means there is no single type of creator who fits. If your style is warm and you know how to show how something is used, there are brands looking for exactly that.