We are the
UGC Creators
agency

UGC content (user generated content) means videos filmed by real creators on their own phone, at home and in natural light, with no studio and no advertising production. It does not try to look like an ad: it tries to look like what your audience already watches every day on TikTok, Instagram Reels or YouTube Shorts. That is why it works where traditional advertising interrupts: it blends into the feed, holds attention and explains the product from the point of view of someone using it. UGC videos are particularly effective for launching a product, showing how it is used or answering a specific objection before purchase. And because they do not depend on a big production, they let you test several messages on the same budget and keep the one that performs best.

The difference is in what you are buying. With an influencer you buy their audience: they publish on their profile and the reach depends on their followers. With a UGC Creator you buy the content: they film the videos for your brand and hand over the material, so you publish it yourself on your social media or use it as creative in Meta Ads and TikTok Ads. A UGC Creator does not need a huge community; they need to know how to film, come across naturally and understand the product. That makes UGC campaigns easier to scale and to measure: you can produce several versions of the same message, test them in ads and compare results without depending on anyone else's publishing calendar.

byCreators is the agency and Huuk is the platform: the outcome is the same, what changes is who does the work. With the agency we take care of everything, from the briefing and the selection of the UGC Creators through to the production, the editing, the revisions and the delivery of the video ready to publish. It is the option for brands that would rather delegate and receive the finished content. With Huuk you run it yourself: you create a free account, browse verified profiles, contact the creators directly, agree the price with each one and organise the collaboration on the platform, with no middlemen and no upfront fees. The agency saves you time and coordination; Huuk gives you control and a direct relationship. If you are unsure, write to us and we will point you the right way.

With the agency the price depends on how many videos you need, and starts at €380 for one video. That price includes 1 UGC Creator selected for your brand, a video of up to 30 seconds, professional editing with subtitles, music and voice over, 1 round of revisions and 3 months of usage rights. From there the price per piece falls with the number of videos, down to €300 per video, and having several pieces lets you test different hooks within the same campaign. Write to us and we will send you the media kit with every option and its price, so you can compare before deciding. If you would rather handle it yourself, the Huuk platform is free: searching, contacting and sending proposals costs nothing, and you agree the price of each video directly with the creator.

With the agency, delivery usually takes 7 to 12 days from the moment we close the briefing. That covers the selection of the UGC Creator, the filming, the editing and one round of revisions. It can vary with the number of videos, the type of editing and whether the product has to physically reach the creator, which is worth bearing in mind when planning a campaign. If you have a launch date, tell us from the start: we build the calendar backwards to make it, and we will tell you frankly if the deadline is realistic. With Huuk you agree the timings directly with the creator when you send the proposal, and they depend on their availability and on the type of content.

Yes, and it is one of the most common uses. The packs include 3 months of usage rights, so you can run the videos as creatives in Meta Ads and TikTok Ads, and reuse them on your social media, on the product page, in email marketing or in organic content. Getting several pieces in the same pack lets you test different hooks and keep the one that works best, which is usually the fastest way to improve a campaign's performance. If you need a longer licence, for other channels or with exclusivity, it is agreed before we start and put in writing: we prefer to settle it at the outset rather than with the campaign already running.

You can do both. If you already have a brief, a script or visual references, we work from them and respect them; if you do not, our team develops one from your objective, your product and the channel you are publishing on. As for the creator, you tell us the profile you are after — style, sector, language, type of audience — and we propose UGC Creators who fit, with examples of their work so you can see them before deciding. The final choice is always yours. And if you would rather have control from the very first moment, on Huuk you browse the profiles and contact whoever you like yourself, without going through us.

We produce the formats that work best on social media: product reviews and opinions, unboxings, demos and how-to tutorials, lifestyle videos where the product appears woven into everyday life, testimonials and problem-solution pieces built to catch attention in the first few seconds. We also film variants of the same concept with a different hook, which is especially useful in paid UGC campaigns. Everything is delivered vertical and adapted to TikTok, Instagram Reels and Meta Ads, with subtitles included, because a good share of people watch videos without sound. If you have a specific format in mind, tell us in the briefing and we will work out together how to make it happen.

The creators in our community go through profile verification, and before putting anyone forward for a campaign we review their work: how they film, how they speak to camera, what image and sound quality they deliver and which sectors they move in. We do not send you an endless catalogue to choose from blind; we propose a short list of UGC Creators who fit your brand, your audience and your goals, with real examples so the decision is an informed one. Consistency with the product matters to us more than follower count: a creator with a small but credible community in their niche usually delivers better results than a large, generic profile.

The content is produced for your brand and you are the one who uses it. The agency packs include 3 months of usage rights, a period designed to cover the usual cycle of a campaign on social media and in ads. During that time you can publish the UGC videos on your profiles, use them as creatives in Meta Ads or TikTok Ads and reuse them on your website or in email marketing. If you need more time, exclusivity or rights for other channels, it is negotiated and put in writing before filming starts, never afterwards. On Huuk you agree the terms directly with each creator, so it is worth spelling them out in the proposal itself.

We work mainly in English, Spanish and Italian, the languages in which we produce most of our UGC campaigns, both for brands selling in a single market and for those running the same launch across several countries at once. We film with native creators rather than dubbed translations: in UGC the accent, the rhythm and the everyday turns of phrase are part of what makes the video believable. Our community includes creators in other languages, so if you need content for a specific market, write to us and we will find the right profile. It is also common to produce the same campaign in several languages at once, adapting the script to each market instead of translating it literally.

We work with brands from very different sectors: beauty and personal care, fashion, technology, travel, home, education and digital services, both ecommerce and businesses with a physical shop. UGC content is a particularly good fit when the product is easier to understand once you see it in use, when there is a doubt to resolve before purchase, or when you need to feed paid campaigns with fresh creatives on a steady basis. You do not have to be a big brand: we have produced content both for projects launching their first product and for companies with an international presence. If you are not sure whether your product works in UGC video, write to us and we will tell you frankly before proposing anything.