Katrina Parra

Katrina leads the creative direction of byCreators and sets the strategy behind every campaign. As a Content Creator and Social Media Strategist, Katrina has spent years creating content for brands, developing digital strategies and managing communities for international companies and organisations.

That experience reaches well beyond social media: work with brands, agencies and foundations, communication initiatives for organisations such as the United Porphyrias Association, and the founding of Against The Odds, a project dedicated to helping NGOs and foundations tell stories capable of creating real impact.

At byCreators that becomes a mix of creativity, strategy and platform know-how, used to help brands create authentic UGC content that connects with real people and delivers measurable results.